When we were looking for the most sustainable and environmental friendly fabrics we felt in love with cupro.

Kigo shirt Masaai in cupro and Bawe bikini top and Vuma bottom
Kigo shirt – 100% CUPRO by RESET PRIORITY

Have you heard about cupro?

When we were looking for the most sustainable and environmental friendly fabrics we felt in love with cupro.

Its way of falling on your body and moving while walking just made as terribly fan of this material, so we decided to bring it to you in our newest beachwear collection.

The way it’s done, consist in transforming cotton seeds into a pure regenerated cellulose premium fiber.

High quality cupro comes from Japan, one of the top world’s silk suppliers, and it’s still the case today. Sourcing this fabric from here ensures that manufacturing procedures are according to the highest environmental standards.

Here you have some of the properties of cupro:

  • Cool as silk but easier to manage on a daily base, ironing and washing
  • 100% cruelty free
  • Biodegradable: it can be decomposed by living organisms
  • Hypoallergenic: say bye to allergic reactions
  • Oeko-Tex standard 100 certified: ensures no harmful substances are used

So you like this new entries from RESET PRIORITY?

Here you have our latest proposals – beach and city ready.