Inspired by the travel desire to live the essence of the most beautiful destinations

Places I have been and more,
there is where I will bring you.
Not all at once, little by little. . .
That trip to Tanzania we dreamt about,
it will come.
But today we are in this paradise,
this place we could call home.
Keep desiring for more
I will walk with you everyday
to discover a new day to love, together.

Tanzania” is the new collection of contemporary swimwear and beachwear inspired by that travel desire to live the essence of the most beautiful destinations.

Anamur bikini Acacia by RESET PRIORITY
Anamur bikini – Acacia collection by RESET PRIORITY

That desire that drives each women throughout the year looking for the next vacation to explore, never forgetting about the present and all the steps to get to that day.

The SS18 RESET PRIORITY collection is designed thinking about strong women who are willing to make a statement at the beach. The pieces feature natural sophisticated colors and elegant details and the new prints are inspired of the ‘acacia’ trees, ‘Masaai’´s iconic red, ‘leopard’ skin and the ‘limitless’ view of the green ‘Serengeti’.

Beachwear is the biggest introduction of the Tanzania collection: flowy pieces in light and silky fabrics such as cupro.

Made with natural origin fabrics and matching the swimwear these pieces are the perfect option to bring the vacation mode to the city too.

The continuous commitment for a more sustainable fashion drives every choice at RESET PRIORITY. Our production is responsibly made in Spain using certified durable XTRA LIFE LYCRA® and recycled fabrics certified by ECONYL®, the swim fabrics are in fact regenerated from plastic bottles and fishing nets collected from the oceans.

The Tanzania campaign has been shoot and realized in a beautiful Mediterranean beach of Tarragona. During a special day at the beach, the team styed the new collection with the signature 70s light from the Finnish photographer Markus Henttonen, together with the talented Spanish videomaker Judit Polo and the beautiful English model Eva Bell.

Welcome to an inspirational travel to paradise – Tanzania SS18 by RESET PRIORITY. SEE THE FULL STORY HERE